Pretty impressive considering this ain't exactly the MySpace generation.
A brief history: Backer & Spielvogel was formed by Carl Spielvogel and Bill Backer, along with Bob Lenz, Bob Holmen, Bob Meury and Steve Leff in 1979. Backer, by the way, co-wrote "I'd Like to Teach the World to Sing" for Coca-Cola. The agency made its debut without a single client. It became one of the fastest-growing shops in agency history on the backs of clients such as Miller Brewing, Wendy's, Campbell's Soup and Fischer-Price. The agency helped created the light beer category with the "Tastes Great, Less Filling" campaign for Miller Lite. It also introduced Dave Thomas to the world. The industry being what it is, Backer & Spielvogel was bought by Saatchi & Saatchi in 1986, then became Backer Spielvogel Bates in August of 1987. BSB became Bates and Bates became, well, non-existent.
But you may recognize some of the names of former Backer employees: Charlie Rutman, CEO of MPG, Kim Kadlec, CMO of Johnson & Johnson, Horizon Media's Brad Adgate and Mastercard Media VP Michael Lao. The alumni behind the reunion and the site included Ed Dintrone and Peter Meluso of Acquaint Interactive, John Gates of Precision Media Analytics and Steve O'Neill of Funnel Networks.
The reunion and website were so successful that Carl Spielvogel, during a speech, asked former employees to submit even more photos and memories for a book he offered to helm.
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