I don't think anyone working in journalism will see anything new at Dear PR Flack,
yet another site dedicated to embarrassing public relations "professionals" into doing a better job. As if that will work. Still, these sorts of experiments are always a fun read for those of us who get ridiculous or inappropriate or just plain wrong pitches every day. My favorite is always, "Hi Kevin Wheatikins, As a big fan of AdWeek, we thought ..."