Next year's Super Bowl hosts, the venerable Fox, must be quaking in their suits at the news that GoDaddy self-publicist-in-chief, Bob Parsons, is wondering whether to pony up the almost $3 million that it will cost him to once again grace the Super Bowl with one of his subtle and strategically brilliant :30 second ads. You can read Parsons' ponderings here
. You'll also note that he provides a useful guide to the ROI on showing yer tits to 90 million sports viewers. Apparently Parsons problem is inflation -- in Bowl prices that is. That and the fact he's noticed there are some marketing alternatives.