The Wall Street Journal reports that Alex Bogusky, whom it calls the "onetime star of Madison Avenue," is returning to the ad industry after a two-year absence.
Ad Age broke the news of the launch of Made earlier this year. It was started by three execs from MDC Partners' CP&B -- Dave Schiff, Scott Prindle and John Kieselhorst -- who at the time said the motivation for their endeavor was to help support a resurgence in American manufacturing.
So is the semi-return of Bogusky to the industry a good thing? At the time of his departure, many folks were saddened, feeling that the ad business needed an Alex -- someone who transcended Madison Avenue at times to be be recognized in the broader business world. But others said the industry was moving to a flatter place, where big names weren't required to create big, attention-getting work.
Tell us what you think in the comments.