Never heard of them? My precious wrinkles and I hadn't either, but it looks like Juvederm is out to change that. (I like the name: nice little mish-mash of "juvenile" and "dermis," or for the non-susquipedalians, "young skin.") They've started offering free doses of their wrinkle-filling injections to Restylane customers. You can probably guess that Restylane is throwing down the gloves and getting ready to fight back for what is estimated to be a $250 million per year and growing market.
From the article: "Dr. Lawrence S. Reed, a plastic surgeon in Manhattan, likened the Juvéderm giveaway to the Pepsi Challenge: 'This is a foolish promotion that is going to start a war of injectables between Restylane and Juvéderm, which, like Coke and Pepsi, are essentially made out of the same ingredients, using slightly different formulas.'"
Funny, 'cause last time I checked, there were still some hard-core devotees to both Coke and Pepsi. Only problem with a war between face-plumpers is that it will be harder to read people's facial expressions after the taste test.