BP Calls for Clean-Up on Aisle 49

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Call this one understatement: "A bad image is the last thing the company wants," Oppenheimer analyst Fadel Gheit tells Business Week about BP's recent pipeline trouble in Alaska. The company's been pretty savvy with marketing itself as an oil company seeking solutions for environmental concerns, but one busted pipeline in an already controversial geographical area could hurt the bottom line. Four hundred thousand barrels, though, is a drop in the bucket and, ultimately, this may give BP a PR boost for reacting to the problem.

Unless of course there's a massive consumer, media and congressional backlash.