Women have worn it for decades. Andy Warhol put it on one of his posters, and Tilar Mazzeo wrote a book about it. Now one of Hollywood's most famous actors will reportedly be its face.
According to numerous reports that surfaced today, Chanel No. 5 has named Brad Pitt a spokesman for the brand. The move would mark the first time a man is featured in ads for the fragrance, which has historically been marketed as a classic scent for elegant women. It could also be a sign that Chanel No. 5 wants to diversify its core audience (given the popularity of unisex scents) or to appeal to women with a good-looking guy.
The story goes that the Coco Chanel's first attempt at marketing the fragrance was what you might call a 1920s-style flash mob. She supposedly invited a number of stylish women to a restaurant in Grasse, France, the perfume capital of the world, and spritzed them with Chanel No. 5. (More on that here at the Wikipedia page).
According to Ms. Mazzeo's book, "The Secret of Chanel No. 5," the first ad for the brand ran in The New York Times in the 1930s. Since then, the marketing approach has been one of glamour, often with models and actresses -- from Marilyn Monroe to Nicole Kidman -- holding the iconic bottle.
In a sense, while hiring Mr. Pitt would be a major departure, in the end he's just another pretty face. We've compiled the brand's print ads that have run over the years, to help us envision what Brad's ads might look like. Per E Online's report, he's shooting a commercial too.
Take a look and tell us what you think: Is hiring Brad Pitt a good strategy for Chanel No. 5?