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Just in Time for Super Bowl: 'The Least Interesting Man in the World'

Colorado Craft Brewer Mocks Dos Equis, Corona in Parody Campaign

By Published on . 2

No, tiny Breckenridge Brewery in Colorado did not pull a coup and secure Super Bowl ad time on NBC. But here's guessing the craft brewer will get folks in Denver talking on Sunday about the latest installments in its "Truth in Beervertising" parody campaign. When we last checked in on the brewer, it was taking on Coors Light, mocking the brand's "cold-activated" cans, as well as spoofing "triple hops brewed" Miller Lite.

Breckenridge's latest effort debuts Super Bowl Sunday at 9 p.m. on Denver's Fox affiliate, KDVR. The target : Dos Equis' "Most Interesting Man in the World," campaign, which in Breckenridge's version becomes "The Least Interesting Man in the World." Corona is also in the crosshairs with a spot called "Find Your Couch," mocking the Mexican import's "Find Your Beach" campaign.

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