Brooks Brothers for Baby

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Shame on us consumers for cursing junk mailers for overloading our mailboxes on a daily basis with what we deem to be useless pitches. Hell, they're just trying to sell us stuff they KNOW we need. Take Brooks Brothers, for instance. The high-end suit maker recently targeted a three-week-old with one of its catalogs and a personal letter from company Chairman-CEO Claudio Del Vecchio, thanking the fashion-forward tike for requesting the catalog. Ahhh, data mining at its best.