Buzz About Billboard, Beneficiary Unknown -- So Far

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The blogs are all a-tizzy about a billboard that has appeared in New York City and Los Angeles, on which one "Emily" exposes her husband for the cad that he is. Those media-saavy bloggers, however, can smell the viral from cyber-miles away. The only problem: Who's it for?

From "This smells like a viral campaign to me. Maybe it's even a Washington Mutual ad for checking accounts, since the billboard that that 'p.s. I paid for this billboard using money from OUR joint bank account.' Cute. Or it's for some movie."

Possible. Gawker, however, sussed out a blog for and an unnamed source claiming it's a promo for Court TV.

Whatever the case, the guessing makes the viral awfully catchy.