Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The Carmageddon Flyover: JetBlue Knows How to Do Publicity Stunts

Californians Can Fly for $4 This Weekend

Published on .

Folks in California are all in a tizzy because a I-405 is being shut down over the weekend. Dubbed "Carmageddon," this event will lead to a traffic jams, an intra-state civil war and possibly an entire chunk of California falling off into the sea. Or something. At any rate, JetBlue has jumped into the action with a "Car-mageddon Flyover." Californians absolutely desperate to get from one end of the I-405 to the other this weekend can fly between Burbank and Long Beach for the extremely low price of $4. You can't go three blocks in a cab for that kind of money!
Most Popular