Thanks to Hollywood super-agent Ari Emanuel, Ad Age was able to fill in the details on how "The Decision" -- NBA star LeBron James' one-hour television special on ESPN last week -- was put together.
One of the more interesting nuggets that came out of the reporting was that the show was originally pitched to ABC, but the network and Mr. James' handlers could not find a suitable date. After it went to sibling network ESPN, the two sides considered having the one-hour special last night, July 14, prior to ESPN's annual ESPY Awards show. The plan was for Mr. James to announce his decision during the 60-minute program, and then walk out onstage live in Los Angeles to present the night's first award.
But that didn't come off, due to the logistics and timing of NBA free agency, so last Thursday, July 8, was the big announcement.
However, that doesn't mean a "decision" wasn't made during the ESPY telecast. Steve Carell and Paul Rudd, co-stars in the upcoming comedy "Dinner for Schmucks," spoofed Mr. James' "Decision" during the ESPYs -- and they nailed it with a hysterical three-minute conversation (after the jump).