Caveman Mania

The Geico Character May Get His Day in the Sun

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Mope no more, dear Geico Caveman. Looks like you're about to get the recognition you've been yearning in the past year of "it's-so-easy-a-caveman-could-do-it" denigration.

The Martin Agency character spent some quality time with Phil Simms golfing pre-Super Bowl. Then he shook on a movie development deal with Richard Dreyfus pre-Oscars. Now it looks like ABC wants to offer him his 15 minutes--or weekly 30 minutes--of fame.

If the development deal follows through, Geico's cavemen could be the first to transition from the 30 second spot to a 30 minute show, as opposed to the other way around. (I'm not a doctor but I play one on television, anyone?)

Personally, I'm rooting for him.