Mope no more, dear Geico Caveman. Looks like you're about to get the recognition you've been yearning in the past year of "it's-so-easy-a-caveman-could-do-it" denigration.
The Martin Agency
character spent some quality time with Phil Simms golfing pre-Super Bowl. Then he shook on
a movie development deal with Richard Dreyfus pre-Oscars
. Now it looks like
ABC wants to offer him his 15 minutes
--or weekly 30 minutes--of fame.
If the development deal follows through, Geico's cavemen could be the first to transition from the 30 second spot to a 30 minute show, as opposed to the other way around. (I'm not a doctor but I play one on television, anyone?)
Personally, I'm rooting for him.
Brooke Capps is a content consultant for Internet Week. Previously an agency reporter for Advertising Age and a global communications executive for agencies such as Euro RSCG (now Havas) and UM, Brooke hung out her own shingle in 2010. Since then she’s directed content and strategy for clients such as Cornell University, The Christopher and Dana Reeve Foundation and ?WhatIf! Innovation Partners, among others. This fall, in her capacity as Associate Adjunct Professor at NYU’s Wagner School for Public Service, Brooke will begin building a writing center to promote excellence in public policy communications. Brooke recently received an MA in Media Studies from the New School for Public Engagement.