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Charles Barkley Pitch for Weight Watchers Now Includes Cross-Dressing

Former NBA Star Slips on Dress, Heels in New Ad

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The NBA has a new diva: Charles Barkley.

Sir Charles Barkley for Weight Watchers
Sir Charles Barkley for Weight Watchers
The Round Mound of Rebound has stuffed himself into a dress in an ad for Weight Watchers in which he pledges to do anything necessary to get the attention of men looking to lose weight. And that includes slipping on high heels and a wig. Jennifer Hudson, are you jealous?

Sir Charles, who stars in TNT's NBA pre-and post-game studio shows, has been appearing in Weight Watchers ads since December as part of the marketer's outreach to men. Mr. Barkley has shed 42 pounds, according to the company. The ad, by Weight Watcher's agency McCann Erickson, will make its debut April 8.

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