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Charles Barkley Hired in IT Department (in CDW Campaign)

Campaign From Ogilvy Breaks Tomorrow

By Published on .

In a campaign breaking tomorrow and running during basketball conference tournaments and the NCAA March Madness tournament, Charles Barkley goes to work in the IT department -- or as Sir Charles dubs it, the "it" department -- of fictional company Gordon & Taylor. (The premise is that Gordon & Taylor is great at technology but has an awful basketball team.) The campaign for tech service and product provider CDW was created by Ogilvy, Chicago, and includes the TV spots, a website, digital advertising and an upcoming social-media effort.

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