Choose Us! English Hospitals May Self-Promote

By Published on .

Most Popular
Okay, so maybe you won't be flashing through memories of hospital advertisements if you ever end up in some horrible accident. Maybe your first thought will be something along the lines of : Get me to whatever hospital, FAST! However, Great Britain has decided to let hospitals advertise their unique qualities so that you start naming your preferred fix-up spot.

According to, a draft code will allow public hospitals (part of the national hospital system) to allot unlimited funds towards self-promotion: "Dr Gill Morgan, chief executive of the NHS Confederation, said publicising information on everything from operation results to car parking was a vital part of giving patients choice."

Somehow, I think I'll stick to results publicized by third parties. New Yorker's best doctors issue, anyone?