Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Choose Us! English Hospitals May Self-Promote

By Published on .

Okay, so maybe you won't be flashing through memories of hospital advertisements if you ever end up in some horrible accident. Maybe your first thought will be something along the lines of : Get me to whatever hospital, FAST! However, Great Britain has decided to let hospitals advertise their unique qualities so that you start naming your preferred fix-up spot.

According to Personneltoday.com, a draft code will allow public hospitals (part of the national hospital system) to allot unlimited funds towards self-promotion: "Dr Gill Morgan, chief executive of the NHS Confederation, said publicising information on everything from operation results to car parking was a vital part of giving patients choice."

Somehow, I think I'll stick to results publicized by third parties. New Yorker's best doctors issue, anyone?
Most Popular