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Claim: Jay-Z Offers Puppy Parka

By Published on .

Chalk this one up to marketing challenge of the week. The Humane Society of the United States is claiming that Jay-Z has a "hundredth problem": the faux-fur used in the Rocawear line isn't so much faux as it is dog. To be more precise, the group did tests and claim the results show the fur to be from something called a raccoon dog (which is actually neither dog nor raccoon, but still a pretty cool animal). Jay-Z is apparently following in the footsteps of P. Diddy (or whatever he's calling himself) and JC Penney (pound for pound, the baddest DJ on the block). But in JC Penney's defense, it labeled its fur as raccoon, rather than faux.
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