If, like those two guys in the Geico commercial, you've been living under a rock, you may have missed the news that GoDaddy CEO Bob Parsons posted a video of himself shooting and killing an elephant. (Parsons explains that what he's shooting is a "problem elephant." As Time points out, using AC/DC's "Hell's Bells" doesn't help the perception problem here.)
Cloris Leachman is not happy about this. The actress, who starred in a Network Solutions web video earlier this year parodying the GoDaddy-Girl selection process, is using her Twitter account to suggest GoDaddy users switch to another service.
"GoDaddy needs to be taught a lesson! Help me do it. Let's show them that we're not going to stand for this! http://bit.ly/loveelephants"
You'll never guess where that link goes to. Why, a Network Solutions page, complete with the coupon code, "ELEPHANT."
Now, before anyone accuses Leachman of selling out or something, it must be pointed out that she's a longtime PETA supporter and vegetarian. Indeed, she did an ad shoot for PETA back in 2009. This is just one of those odd moments where a spokesperson's passions, a brand and current events collide in a way that makes sense.
Lucky development for Network Solutions and a smart move to capitalize on a competitor's mistake.
For his part, Parsons is using his Twitter stream to get his own word out. Sort of: "Over 10 nat'l interviews today. Will be on news tonight. Love explaining why it's a good thing to help starving people."
Yes, the villagers ate the elephant that was destroying their crops.
As he told one interviewer: "So be it, I'm not ashamed of what I did ... all these people that are complaining that this shouldn't happen, that these people who are starving to death otherwise shouldn't eat these elephants, you probably see them driving through at McDonald cutting a steak. These people don't have that option."