The problem, however, is that Dunkin' Donuts may have missed its window of opportunity. Bill Hulkower, a food analyst for Mintel International Group, told the Washington Post, "People have been predicting that we'd hit a saturation point two years out for as long as a decade. At some point, you can't have a coffee shop for every man, woman and child." According to Mintel, there is already "one coffee or doughnut shop for every 10,000 people in the United States."
Dunkin' Donuts is counting on its Average Joe reputation to bring in the clientele sick of over-priced multisyllabic coffee drinks. Hey, offer some non-dairy alternatives and the lactose intolerant will be there with bells on.