Dunkin' Donuts is looking to pick a fight with Starbucks, according to Washington Post writers Michael S. Rosenwald and Chris Kirkham. Not happy with being the number two coffee spot in the Northeast, the New England doughnut chain is ramping up their number of stores (10,000 by 2020) in order to take back some market share from ubiquitous Starbucks.
The problem, however, is that Dunkin' Donuts may have missed its window of opportunity. Bill Hulkower, a food analyst for Mintel International Group, told the Washington Post, "People have been predicting that we'd hit a saturation point two years out for as long as a decade. At some point, you can't have a coffee shop for every man, woman and child." According to Mintel, there is already "one coffee or doughnut shop for every 10,000 people in the United States."
Dunkin' Donuts is counting on its Average Joe reputation to bring in the clientele sick of over-priced multisyllabic coffee drinks. Hey, offer some non-dairy alternatives and the lactose intolerant will be there with bells on.