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College Students High on Responsibility, not Celebs

(And You'd Have to Be High to Believe That)

By Published on .

Harris Interactive and Alloy Media have released the results of a new study that shows more students prefer brands that are socially are environmentally responsible than those hyped by celebrities.

Of course, far be it from us to point out that what self-important, know-it-all college students SAY they're going to do with their money is vastly different from what they ACTUALLY do with that money. Then again, Nike, Starbucks and Coca-Cola all made the Top 10 in Alloy's "Top Socially Responsible Brands as recognized by college students." Apparently, college students define "social responsibility" a little differently than the average success-hating pinko hippie.
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