The Curse of Andy Roddick's Mojo

Visa Should Have Learned From American Express

By Published on .

Remember that one time, in 2005, when American Express spent between $7 million and $10 million dollars on a U.S. Open Campaign built around Andy Roddick? Remember how Andy Roddick got knocked out in the first round? Yeah. That was funny.

Now, it's 2007 and Visa is running spots featuring New Orleans and the New Orleans Saints. If you watch football, you're subjected to the "When the Saints Go Marching In" ad almost every commercial break. It seemed like a no-brainer. The comeback kids! Recovering from Hurricane Katrina (please, ESPN, remind us once again!), the Saints go all the way to the NFC Championship last year. The team is stacked with talent this year. What could possibly go wrong?

Well, guess who's 0-3 and looking remarkably like the Aints of yesteryear. And to all you fools who tried to talk me up during the summer -- "Oh, the Saints are going to be great this year." Remember when I said, "Yeah, well we'll see." SEE!?! Call me a pessimist, but you don't overcome your destiny that easily.

Other sinners on the Saints list include Adidas, Subway and Pepsi, who've inked deals with running back Reggie Bush. Bush has rushed for a grand total of 80 yards for the season.

And a note to ESPN. I'm trying to watch a football game, so if you could quit it with all the interruptions and mindless, useless banter I'd really appreciate it.
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