Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The Customer Is Wrong in This Movie Theater PSA

Cinema Makes Example of Rude Customer

By Published on .

The Alamo Drafthouse Cinema chain takes a very hard line on those jerks who talk and text during movies. They kick them out. For this, it should win some sort of prize, like the Nobel maybe. Indeed, the Alamo Drafthouse has gone so far as to make an example of one texter in Austin who was booted from the theater. Obviously these people go through life under the delusion that they are the center of the universe and that they are never wrong. As evidenced by the message the texter left. Alamo not only gets a little sweet revenge with this, it also stays true to its brand promise and comes across as a hero. Be warned: Extreme profanity in this -- as you'd expect from the sort of person who texts or talks during a movie. (Via BoingBoing)

Most Popular