Two Days, Two Very Different CEOs

Zuckerberg and Murdoch at Web 2.0

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Both Facebook chief Mark Zuckerberg and News Corp. topper Rupert Murdoch addressed audiences at the Web 2.0 Conference, the annual Silicon Valley confab organized by Federated Media's John Battelle and O'Reilly Publishing's Tim O'Reilly.

Zuckerberg isn't the most effusive CEO. And his interview with Battelle showed no signs of that changing, according to the bloggers who covered the event. (Some people blame Zuckerberg's less-than-scintillating speaking/interviewing style as nerves; others assert that he just doesn't care.) The New York Times Bits blog does a nice job rounding up Zuckerberg's concise answers. When asked about the massive round of funding Facebook is seeking, he answered, "Very good. It's almost wrapped up." And when questioned on the Facebook Microsoft partnership, he said, "I think we're both happy." Dean Takahashi, who has some color on the interview, cites Zuckerberg's mention that in the coming months Facebook would have its own ad play.

Murdoch, who took the stage with MySpace co-founder Chris DeWolfe for a dinnertime Q&A, said MySpace would open up its platform to allow developers to create applications. Between the pair, they mentioned MySpace would make $200 to $300 million next year, that Mr. DeWolfe has received a two-year contract extension and that MySpace would, in the next couple months, open the site to third party application developers.

MySpace also hosted the after-party at San Francisco's Museum of Modern Art (for which this New York-based AdAger got about three invites after explaining that, in fact, I would be 3,000 miles away. Makes one wonder how they plan to manage the boatload of profile data MySpace says it's starting to sift through to target better). If you weren't there, you can live vicariously through Kara Swisher's video.