And Now, Della Femina TV

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One of Adland's true Mad Men, Jerry Della Femina -- industry veteran and CEO of Della Femina Rothschild Jeary and Partners -- is the star of a different series, thanks to a new family venture.

Mr. Della Femina's son Michael has launched DellaFeminaMediaTV (rolls off the tongue, doesn't it?), a web channel centered around trends in new media, advertising, branding and marketing.

The younger Della Femina told Adages his vision is for the web channel to be like a Food Network for the media world, the centerpiece being an interview show dubbed "Pipeline." The first guest is conveniently the senior Della Femina, a recent inductee into the Advertising Hall of Fame, who talks about advertising's yesteryear, being a millionaire and his favorite all-time campaign -- the "Joe Isuzu" commercials.

(What Adages really wants to know is how he managed to get his namesake Hamptons restaurant a plug on the season two premiere of "Gossip Girl," but anyway ...)

"We're going for different takes on how people address marketing and brands," Michael Della Femina said in an interview.

Future webisodes are expected to feature various media and creative types from designers to graffiti artists. They are also hoping to snag an interview with another outspoken ad exec, he said: Richard Kirschenbaum. Sigh. What a tangled web the adworld weaves.