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UPDATE: Disney Surrenders to Navy in Trademark Fight

Company's Rush to Trademark SEAL Team 6 May Provoke Ire

By Published on .

Osama bin Laden's body hadn't hit the ocean floor before Walt Disney Co., according to Fox News, "filed trademark applications to use the name 'SEAL Team 6' on everything from entertainment, toys, video games, clothing, footwear -- even Christmas ornaments and snow globes." But, Fox News has found, the U.S. Navy filed applications of its own.

Legally, Disney may be the winner here. First come, first served. But the company should really consider how this is going to play with its core consumers across the U.S. Are the millions of dollars in merchandising really worth being called a bunch of unpatriotic suits trying to make a buck off the hard work of Navy SEALs?

UPDATE: That was fast. According to the Wall Street Journal, Disney has withdrawn its trademark applications "out of deference to the Navy."

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