Legally, Disney may be the winner here. First come, first served. But the company should really consider how this is going to play with its core consumers across the U.S. Are the millions of dollars in merchandising really worth being called a bunch of unpatriotic suits trying to make a buck off the hard work of Navy SEALs?
UPDATE: That was fast. According to the Wall Street Journal, Disney has withdrawn its trademark applications "out of deference to the Navy."