Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Was Homer Simpson on the Ad Meter Panel?

Doritos Spot's Popularity Indicates Consumer Taste Worse Than Even We Thought

By Published on .

I had two thoughts about the Doritos "Free Doritos" ad that ran during the Super Bowl. My immediate thought was, "That sucked." My second thought was, "It'll get huge online buzz because it was consumer-generated, and it will test well because viewers like to see people get hit in the crotch with things. What it won't do is sell Doritos." Finally, I remembered this:

Most Popular