Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

You, Too, Can Dress Like Michelle Obama

Smart Use of Search Advertising from J. Crew

By Published on .

So with the election less than three days away, you have to imagine there are lots of e-mails flying fast and furious about politics and politicians and politicians' wives. There may even be people talking about Michelle Obama's recent TV appearance sporting a dress from J. Crew. But how to cash in? How about search ads that accompany Gmail. Something that might read: "Michelle Obama in J.Crew® - www.JCrew.com - Get the Look Michelle Obama Wore on The Tonight Show Only from J.Crew." Click on the ad and it takes you here.
Most Popular