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You, Too, Can Dress Like Michelle Obama

Smart Use of Search Advertising from J. Crew

By Published on .

So with the election less than three days away, you have to imagine there are lots of e-mails flying fast and furious about politics and politicians and politicians' wives. There may even be people talking about Michelle Obama's recent TV appearance sporting a dress from J. Crew. But how to cash in? How about search ads that accompany Gmail. Something that might read: "Michelle Obama in J.Crew® - www.JCrew.com - Get the Look Michelle Obama Wore on The Tonight Show Only from J.Crew." Click on the ad and it takes you here.
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