Why Don't We Get Drunk and iPhone

Buffett Concert Perfect Venue for Product Placement

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The iPhone got a plug from an unexpected source last night--Jimmy Buffett.

When his Coral Reefer band played "Everybody's on the Phone," the iPhone popped up on the Jumbotrons in Madison Square Garden displaying pictures of Buffett in concert. This rather perfect product placement -- the arena was busting with boomers -- was marred by a rather imperfect tagline. Buffett kept shouting out "Can you hear me now?" which is the slogan of Verizon (the iPhone, of course, is powered by AT&T).

It may be hard for the prince of Parrotheads to keep all those endorsements straight, however. The arena was blanketed with signs for Margaritaville Tequila and Land Shark Lager -- neither of which Adages spotted being sold. The vendors instead were hawking Bud Light. Don't ask how we know.