Last week, eBay announced an end to its keywords advertising program, which allowed the everyday, seller-on-the-street to bid for keywords for ad placements on the site. Not big news, by any means, right? Especially since AdContext is still available for others to incorporate eBay content on their own web sites. Fair enough.
Well, not really. Sellers were already getting their panties in a bunch because eBay began inserting Yahoo! search marketing ads into search result pages this past July - in direct competition with sellers' own ads. Now it seems as though that was only the tip of the iceberg. EBay is now hopping into bed with Google.
The eBay/Google union won't be consummated until 2007, but it's clear enough that the online auction company is leaving its true love - the plebians who keep it going - for a more politically powerful and royal alliance.
How's that saying go: if you can't beat 'em, join 'em? Boy, is Yahoo! going to be pissed.