Enfartico Creator Outs Himself

Enfatico Lawyers Pull Plug on Spoof Site

By Published on .

After mere days of anonymity, Enfartico's creator has removed his cloak to reveal himself as Robert Gilbreath, of industry blog Adomatica.com.

Mr. Gilbreath, who, funnily enough, is based in Dell's backyard in Austin, dropped me a line late yesterday to say it was he who erected the spoof site mocking Enfatico, the WPP Group startup venture for Dell. Alas, Enfartico has now been yanked offline at the demand of the agency's lawyers.

According to a note sent to the site's domain host, Enfatico lawyers' main gripe seemed to be falsification of information; namely, that Mr. Gilbreath used Enfatico's actual Austin office address in registering the site.

Ever determined, the prankster doesn't seem to be giving up on the site. "Enfatico complained to my web host and now the site is down," Mr. Gilbreath blogged. "Might get it back online at a later date." We'll see. In the meantime, Enfartico has anything but resigned its web presence. The contents of the spoof site have been moved to enfartico.blogspot.com, Enfartico is now on Twitter (where it follows Ad Age's Twitter profile), and there is even a Facebook fan page. At last count, it had two fans: Mr. Gilbreath and his wife.
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