Enfartico Creator Reaches Out, Touches Us

Cloaked Pay-Phone Call From Spoofster

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Months into the venture, the ad world isn't showing any signs of improved faith in the WPP-Dell venture dubbed Enfatico. Rather, haters continue to defecate all over its prospects of success, the latest evidence being this: enfartico.com. The site mocks everything about the start-up shop, from the work that will one day come out of the agency -- which it depicts as finger-paintings -- to how the agency describes itself.

Just compare the intro text on the actual Enfatico website to Enfartico's gassed-up version:

Original: "Building a new global agency required a delicate touch. There were loud noises. Broken rules. Crushed silos. Blown-up preconceptions. In the end, we built something that's never existed before -- a hyper-responsive, truly integrated marketing agency designed from the ground up to create value for our clients. Welcome to Enfatico."

Spoof: "Building a new global agency required a strong stomach. There were loud noises. Broken wind. Crushed chairs. Blown-up burritos. In the end, we built something that's never existed before -- a hyper-bored, truly unimaginative marketing agency designed from the ground up to create crap for our clients. Welcome to Enfartico."

Imagine this reporter's surprise when at about 5 p.m. yesterday, an individual claiming to be the creator of Enfartico.com gave a ring -- in fully cloaked fashion, from a pay phone. So why do it? "It was easy, it was very obvious and I was surprised nobody had done it yet," replied the person, who would identify himself only as some sort of marketing consultant.

In case you were wondering, Enfartico's brainchild isn't afraid of Michael Dell's or Martin Sorrell's big bad lawyers. "The site's obviously a spoof," the person said, not to mention care was taken not to rip any of the content of the real Enfatico site directly. "I don't wish them ill will. But I'll still continue to pick on them."
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