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FCC Sponsors Nascar Ride

By Published on .

The Federal Communications Commission will take the unusual step of sponsoring a Nascar entry as part of its digital-TV outreach. FCC chairman Kevin Martin announced today that the agency will sponsor Nascar No. 38 with driver David Gilliland for three races. The FCC didn't immediately say how much it will spend on the sponsorship.

The sponsorship could draw congressional criticism, but Mr. Martin said it makes sense. "Nascar fans are known for their avid interest in this sport. Their awareness and responsiveness to Nascar sponsors is also exceptionally high. I believe this sponsorship is an extremely effective way for the FCC to raise DTV awareness among people of all ages and income levels across the United States who loyally follow one of the most popular sports in America," he said.
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