In other Bud.TV-related postings, early critics can't agree on the content, but they all agree on the draconian registration process. In fact, some of-age content viewers have resorted to using fake IDs.
Writes The Hollywood Reporter's Steve Bryant:
"I tried no fewer than four different zip codes and three different spellings of my name. Eventually I found myself in the awkward position of sitting at a friend's house laptop in one hand, wallet in the other, as I doublechecked the spelling of my own name against my license. All to log onto a Budewiser Web site. During the Super Bowl. Sigh. Eventually I used my dad's name and birthday. Thanks dad."
Guess that's just a small price consenting adults have to pay for the increasing mommyization of the country and marketers' complete lack of spine. Then again, I wouldn't want to be held responsible for a generation of kids turning into alcoholic serial killers after viewing some sketch comedy on the interwebs.