Watch the Spot

Is This Fiat Spot Worth Frothing Over?

Italian Vixen Draws Mixed Reaction Around Our Office Cooler

By Published on .

One side effect of working at Ad Age is that you pretty much see it all and it gets harder and harder to shock you. Just this week, for example, we had on our home page a story about a Benetton campaign that pictured world leaders kissing passionately, such as President Barack Obama smooching Chinese leader Hu Jintao.

All in a day's work.

So we weren't exactly shocked by a 60-second spot being bandied around the net for Fiat's Arbath, a souped-up version of the base model with sexed up trim, special interiors and color schemes that 's expected to come to the U.S. next year. The web-only commercial, called "Seduction," is from Richards Group and shows a gorgeous Italian vixen wowing a nerd by spreading what looks to be some cappuccino foam on her…well, you can watch it here.

Reaction around the office wasn't uniform, however, with the men a bit more taken aback at the creative than the women. Interestingly enough, that was the exact opposite of the gender divide at our Detroit sibling Automotive News.

So dear reader, we ask you: Are you seduced by the spot?

Contributing: Stephen Williams

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