"Manufactured commodities are an artistic medium? Branding is a form of personal expression? Indie businesses are a means of dropping out? Turning your lifestyle into a business is rebellious?
And yet thousands and thousands of young people who are turned off by the world of shopping malls and Wal-Marts and who can't bear the thought of a 9-to-5 job are pursuing a path similar to A-Ron's. "
A-Ron's path, from high school dropout to a self-branding wiz succesful enough to get profiled in the Times, is worth studying -- as is this in-depth look at fusing counter-cultural cool with capitalism to make a statement and a buck. Our favorite part is when A-Ron muses on Japanese kids asking for his autograph. "You get famous for nothing," says A-Ron.
Yes, indeed. But, as our dad was always quick to remind us, you don't get food and shelter for nothing.