×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Fine! Here's Your Filet o' Fish Ad!

I Can't Resist; It's a Lure

By Published on .

A true sign that Easter is right around the corner? McDonald's rolls out the Filet o' Fish ads to target all those hungry Catholics who've gone off meat for Lent but still need a McDonald's fix. Growing up, I probably had McDonald's more during Lent than I did the entire rest of the year (a Filet o' Fish is a lot cheaper and a lot easier than a crawfish boil). When I first saw the below ad, created by Arnold, I was mildly amused. But the more I watch it, the more I like it. And I find myself chanting "Give me back that Filet o' Fish. Give me that fish" at least once a day.

Most Popular