A true sign that Easter is right around the corner? McDonald's rolls out the Filet o' Fish ads to target all those hungry Catholics who've gone off meat for Lent but still need a McDonald's fix. Growing up, I probably had McDonald's more during Lent than I did the entire rest of the year (a Filet o' Fish is a lot cheaper and a lot easier than a crawfish boil). When I first saw the below ad, created by Arnold, I was mildly amused. But the more I watch it, the more I like it. And I find myself chanting "Give me back that Filet o' Fish. Give me that fish" at least once a day.