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The Flip Side of Consumer-Generated Media

Cingular Singled Out

By Published on .

Sure, consumers will make commercials for you. But they'll also make videos pointing out that your product blows up speakers and casting your icon as an evil little monster. Cingular knows how that feels. They also know how it feels to have those customer-service calls -- the ones recorded for quality assurance purposes -- recorded and used by the customer.
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