It's All About The Freemium

By Published on .

Freebies make the world go round. That's what advertising has allowed for, right? Free e-mail service, free business cards, free samples, free blogging -- this could go on for a while.

According to Business 2.0, venture capitalists totally sweat the free premiums they dub as "freemiums." According to their profile of Daniel Rimer -- one of the original Skype investors -- freemium works because "you reduce the main stumbling blocks of product adoption. Web-based users who don't have to pay for it will often start evangelizing the benefits to others."

Freebies beget buzz, huh? Never would have guessed...
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