The Ghosts of Christmas Ads Past

Forget Santa; How About a 32-Degree Mason?

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Over at the Star-Tribune's site, James Lileks is digging up some interesting Christmas ads from the paper's past. Today's installment is this beauty. Among the many hundreds of words in the copy are these few about the hero of the ad: "He is a thirty-second degree Mason and member of Zuhrah Temple of the Mystic Shrine." Maybe that's the approach Detroit should be trying. "Rick Wagoner is a thirty-third degree Mason. You WILL give him a $50 billion bailout!"