According to a press release, "The Travel Industry Association of America honored Travel Michigan with a Mercury Award for the Best State Tourism Advertising Campaign for its Pure Michigan campaign. In addition to receiving the highest award from TIA, the Pure Michigan campaign also won a Mercury Award for the Best State Tourism Television Commercials."
The effort was created by McCann Erickson
in Birmingham, Mich. Spots can be seen here
Take that, the rest of the Lower 48! And you, too, Hawaii and Alaska!