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Happy Butts Get Covered Up in Times Square

Toto Washlet Puts Banner Over Offending Cheeks

By Published on .

A new use for banners.
A new use for banners.

Toto Washlet has discovered a little humility. The company aimed to bare smiling bottoms over Times Square to build buzz for its super-duper toilet seats, but was hit with an injunction when Rev. Neil Rhodes of the Times Square Church pushed back. The good reverend didn't want to bare behinds looming over his church headquarters.

So Toto went back to the drawing board and came up with the above solution. (The original is below.) In an extremely mature and straight-forward statement (for the marketing industry), the company said: "When a billboard's content or theme creates a situation whereby its primary marketing aim -- in this case, advertising the Washlet and raising US consumer awareness of this unique personal cleansing system -- becomes secondary to distractions that draw attention away from the company's business goals, it's time to change the advertising."

That said, the company "will maintain the original nude 'happy bottoms' creative content in online advertising, marketing collateral, billboards along West Hollywood's Sunset Strip as well as an element on its new website devoted to the Washlet, www.cleanishappy.com."

It seems a sad day indeed when Times Square is more prudish than West Hollywood.

The original concept.
The original concept.
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