Have you ever felt like you were in a pitch just to make up the numbers? Have you ever sniggered secretly watching a rival pitch against you knowing that the time you've spent with the client in the champagne room (metaphorically or literally), guarantees your success over theirs? Have you -- yes, you CMO-type person -- ever made five agencies go through the RFP process, knowing that you've already promised your budget/heart/bed-in-Cannes to the CEO of just one of the shops? If so, go check out The Third Bid
from Salt Lake City shop, Freedom Zone.