If you watched season five of "Top Chef" or "Top Chef: All Stars," you're familiar with all-things-Italian Fabio Viviani. He's been busy since getting booted from "All Stars" for his interpretation of a burger: endorsing products such as Bertolli olive oil, Bialetti cookwear, San Pellegrino water and Santa Margherita wines; consulting on the food operations of a casino in Wisconsin; and writing a book with his mom. Oh, and earlier this month, going head-to-head against late-night TV host Jimmy Fallon and reprising the burger that got him kicked off "All Stars."
He was in town last Saturday representing Santa Margherita Wines and filming a segment on CBS's "The Early Show" and found time to sit down for brunch at Maialino with Ad Age 's Rupal Parekh and me to talk about his endorsement-deal philosophy, the chef with whom he'd most like to work and why his mother thinks Google is a TV network. Among the other things Fabio told us (though not on camera): He occasionally tweets to his 35,000 followers from the toilet (though never during sex -- he's Italian, he explained, he needs both hands) and he still really cannot pronounce the word "burger." ("Boorger," he cooed, in thick Italian accent.)
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more