Which is why they had to backpedal and fire off these tweets: "Apologies to everyone if our earlier Amy Winehouse 'download' tweet seemed purely commercially motivated. Far from the case, we assure you." And then "With Amy W's passing, the world has lost a huge talent. Our thoughts are with Amy's family and friends at this very sad time."
But the damage was done. And as we told you back when Kenneth Cole used the political unrest in North Africa earlier this year to hawk his spring collection, it was only a matter of time before some brand made a Twitter blunder again. (And if you would like to see a ridiculously tacky fashion angle to Winehouse's death, Esquire's more than happy to help you out.)
Even worse than an insensitive tweet, though, is when you write 600 words worth of tone-deaf tastelessness. Such as making a tenuous (and that 's the nicest phrase we could think of ) claim that Amy Winehouse's death is a lesson to all small business owners, and saying that it inspired you to go to a gym. That's what Tricia Fox, who runs an Australian PR agency, has done on HuffPo. And now an angry mob of people are reaming her out for being "tasteless" and asking for the post to be removed.