Let the finger do the walking
In other mascot news, the Yellow Pages Association's Mr. Walking Fingers was down in Orlando this week at the annual Yellow Pages Association conference. And while he and the rest might get sent to the back of the line at Advertising Week, Mr. Walking Fingers was invited to the opening party and asked to pose for photos with Association President Neg Norton. We guess Fingers has gotten over Norton's earlier remark about the mascot: "It took the Yellow Pages industry more than 100 years to create a mascot and we end up with SpongeBob SquarePants' cousin." Author John Battelle and Ad Age's own Bob Garfield were at the conference to guide the industry in its pursuit of innovation and media savvy. Bored with real-people news, we asked a YPA spokeswoman if Mr. Walking Fingers had occasion to meet Garfield. Apparently, the big sponge was scared to be in the same room with him.
Behold, the stapler of bling
Domino magazine last year held a sweepstakes offering to do the winner's laundry. This year, to celebrate its first anniversary, the magazine is offering to make over one lucky agency employee's work space, whether it be an office or a closet formerly reserved for cleaning supplies (or most likely a cubicle). Three second-prize winners will snag an office organizational kit (because, you know, a kit will cure someone's complete inability to keep it together). And 10 third-prize winners will receive a Kate Spade gold leather pencil holder or a Swarovski crystal-studded stapler. Skip the pencil holder, everyone likes a good stapler. Heck, we're thinking of taking a Bedazzler to our Stanley Bostitch right this minute (our request for a red Swingline was denied). Apparently these shiny staplers, featured in a previous issue of the magazine, are reaching mythic proportions in some (small and possibly disturbed) circles. Said VP-Publisher Beth Brenner: "Look, even if you don't win the Grand Prize, you can still win that Swarovski bejeweled stapler! If you ask me, third place is the new first place!" Perhaps agency people are starting to understand the famous words of Milton Waddams when he said, "and it's not OK because if they take my stapler then I'll set the building on fire."
In the army now!
It seems that Nigerian doctor Kareem Salami may have switched professions. Oh, you know Dr. Salami. He's sent you e-mail alerting you to funds trapped in Nigeria and available to you. And all you have to do is give him your checking account number. Well, Adages has started receiving e-mail from another kind-hearted person, who is not only offering us a chance at millions, but seems to be helping the army meet its recruitment goals. And we quote: "My Name is Sgt Rita Graham , Jr. I am in the Engineering military unit here in Ba'qubah in Iraq, we have about $25 Million US dollars that we want to move out of the country. My partners and I need a good partner someone we can trust. It is oil money and legal." If we're not mistaken, the spammer's English has actually grown worse over time.
Enlist with firstname.lastname@example.org