According to The Daily Mail, the book "brings together images which would surely cause a howl of protest if they were released today." There are more samples at the link. (And try to ignore the fact that, despite the Daily Mail's claims, this isn't a new book at all.)
You don't say. No wonder so many guys want to go back to the days of "Mad Men," when the idea was king -- and so was the man. While the copy is funny, those lines couldn't have been much harder to write than fart and/or booger jokes.