Big In Print
ING Direct Consumers Take to Twitter to Bash Acquisition by Capital One
Reaction Mixed Between Outrage and Resignation
Last week, Capital One Group completed its acquisition of ING Direct, the American online banking unit of ING Groep. This week, U.S. customers of ING -- who loved the online-only bank for its lack of nickle-and-diming and a surplus of good customer service -- were notified in an email about the purchase and, according to Time, that the name will change. The publication's headline pretty much sums it up: "'ING Direct' Name to Disappear: Customers Disgusted as Capital One Swallows Favorite Online Bank."
But why take Time's word for it when we can go directly to Twitter and get a ring-side seat? A small sample is below. Marketers on both sides of this deal have their work cut out for them.
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