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ING Direct Consumers Take to Twitter to Bash Acquisition by Capital One

Reaction Mixed Between Outrage and Resignation

By Published on . 1

Last week, Capital One Group completed its acquisition of ING Direct, the American online banking unit of ING Groep. This week, U.S. customers of ING -- who loved the online-only bank for its lack of nickle-and-diming and a surplus of good customer service -- were notified in an email about the purchase and, according to Time , that the name will change. The publication's headline pretty much sums it up: "'ING Direct' Name to Disappear: Customers Disgusted as Capital One Swallows Favorite Online Bank."

But why take Time 's word for it when we can go directly to Twitter and get a ring-side seat? A small sample is below. Marketers on both sides of this deal have their work cut out for them.

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