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J&J Asks, CP&B Delivers

Connecting Consumer Research To Creative is Easy

By Published on .

Serendipitous timing, Crispin Porter & Bogusky. AdPulp picked up on a May 7 post from Radar Communications CEO John Winsor announcing the meeting of consumer-manipulating...er, I mean -engaging minds.

Radar is joining forces with CP&B to create the ultimate cognitive and cultural studies division:

CP+B shares our passion for bringing clients exceptionally close to current and potential customers. Radar will join CP+B's very talented Cognitive and Cultural Studies (Cogs) department to form Cultural Radar. The Cogs department has become known for providing CP+B clients with a unique perspective on understanding culture and what drives and motivates consumers, by engaging leading minds from outside typical planning culture including cultural anthropologists, sociologists and other engaged people from all walks of live that had a spirit for cultural exploration.

The good timing comes in as Johnson & Johnson has just voiced its call for a closer connection between consumer insights and creative.

Could some packaged goods work be far behind for the former Method marketers?
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