The cheeky, copy-heavy ads were created by JWT, New York, and address "basically anyone with a 'C' in their title," folks with "secret seven-figure bonuses" and "owners of $35,000 antique commodes." The commercial flying-impaired (the likes of former Lehman Bros. chairman Dick Fuld, spotted last month at JFK's JetBlue terminal trying to figure out the check-in kiosk) are directed to a new section of the carrier's website erected especially in their honor.
There, former private-jetters can search for deals -- aka "shareholder-friendly prices." To assuage their grief, JetBlue explains the best they can offer. "All our seats are leather, just like you're used to." Heehee!
Good luck to Cessna, which is trying to keep the private-jet set flying by challenging their manhood.