JetBlue took out some funny full-page ads today in the Wall Street Journal and New York Times targeting a new -- and fast-growing -- set of travelers the airline hopes to welcome aboard: bigwigs being forced to downgrade to commercial travel.
The cheeky, copy-heavy ads were created by JWT, New York, and address "basically anyone with a 'C' in their title," folks with "secret seven-figure bonuses" and "owners of $35,000 antique commodes." The commercial flying-impaired (the likes of former Lehman Bros. chairman Dick Fuld, spotted last month at JFK's JetBlue terminal trying to figure out the check-in kiosk) are directed to a new section of the carrier's website erected especially in their honor.
There, former private-jetters can search for deals -- aka "shareholder-friendly prices." To assuage their grief, JetBlue explains the best they can offer. "All our seats are leather, just like you're used to." Heehee!
Good luck to Cessna, which is trying to keep the private-jet set flying by challenging their manhood.
Show off rich, innovative advertising. B-to-b marketers are wrestling with their own unique challenges--and proving that they’ve got what it takes to close the deal. Join an impressive group of past winners that includes Adobe, Avon, Cisco, Oakley, Time Warner Cable Media and more.
Extended Deadline: October 19, 2015. Enter now.