Joan Harris, 'Mayhem' Part of $5.8B Halloween Industrial Complex

Orbit Gum Girl and Tippi Hedren (Tippi Hedren!?) Also Among Popular 2010 Costumes

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So, what are you going to be for Halloween?

Joan Harris from 'Mad Men'
Joan Harris from 'Mad Men' Credit: AMC
If your answer is a witch, you're pretty boring. But you'll have plenty of company, with some 5 million adult Americans planning to don a pointed black hat this year. Nearly 60 million adults plan to dress up this Halloween, spending more than $2 billion on costumes for themselves, their children and, yes, their pets. All told, Americans are expected to spend $5.8 billion, or about $66 per person, on Halloween celebrations, according to a study from the National Retail Federation and BigResearch. Plenty plan to get more creative than a witch, however, turning to movies, TV, pop culture and even commercials for inspiration.

There will be Snookis galore -- we couldn't fathom calling the "Jersey Shore" crew actual celebrities, so they're categorized as TV characters here -- as well as more than a few Lady Gagas and M&Ms. But there will also be the odd Pam from "The Office" and Joan Harris from "Mad Men." Even "Mayhem" from the recent Allstate commercials was written in as a costume choice. Which begs the question, what about Flo from the Progressive spots, Dos Equis' Most Interesting Man in the World or The Man Your Man Could Smell Like? While they didn't turn up in this survey, we're sure some ad guy or gal has plans for a stellar costume.

Send pictures, please!

Category Popular choices Number of people expected to dress like a character in the category
Movie Character Characters from Star Wars, Avatar, Harry Potter, Friday the 13th 2,600,000
Comic Book Character Batman, Superman, Spider-Man, Cat Woman, Wonder Woman 2,000,000
Disney Character Alice in Wonderland, Tinker Bell, Snow White, Tigger 1,100,000
Living Celebrity Lady Gaga, Gene Simmons, Tippi Hedren, Katy Perry, Tina Fey 695,000
TV Character Jersey Shore, Steve Urkel, Joan Harris, Dexter, Homer Simpson 503,300
Brand Mascot (formal or informal) Dunkin Donuts employee, Mr. . Potato Head, Orbit Gum Girl, Captain Morgan 407,400
Cartoon Character Scooby Doo, Strawberry Shortcake, Betty Boop, Tom & Jerry 287,600
Political Costume Barack Obama, Rush Limbaugh, Jan Brewer 335,500
Video Game Character Pokemon, Mario, Luigi, Carmen Sandiego 263,600
Dead Celebrity Michael Jackson, Marilyn Monroe, Billy Mays, Tupac 239,600

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